A large part of my role as Managing Editor at Muse Media UW encompasses working with social media. I oversee a number of projects aimed at increasing engagement and community awareness about our creative organization. These projects also focus on driving traffic towards the Muse Media UW website, where a large collection of Muse’s editorial work can be found. Through these efforts, Muse’s social media, primarily on Instagram, has seen a significant uptick in engagement, with over a 30k increase in account viewership and over a 12% increase in following.

An advertisement for Muse magazine's Issue 07 launch party, featuring a black and white photo of a nightclub scene with people dancing under disco balls and colorful pink text promoting the event. It includes details about the event, such as date, time, location, and ticket prices.
A person wearing a large fur coat with a fur hood, made by designer Tam Tran, is standing with a woman adjusting their pants. The person's torso is bare, adorned with multiple necklaces including a dollar sign pendant. The person is also wearing checkered pants and a belt.

Press Play, Get Crushed

Muse Media UW

Role: Copywriter, Article Writer, Content Coordinator, Designer

Platform: Instagram

Tools: Figma

This Instagram campaign was created for Muse Media UW to draw attention to the Issue 07 launch event. Since the theme of Issue 07 is “Crush,” I ideated the title of “Press play, get crushed” under which to operate the event. Muse hosted a DJ and a tattoo artist at the event, which were key drivers for event marketing. In order to increase attendance at the event, I and an editorial team member interviewed and wrote articles in order to foster engagement, which were released both on the Muse website and introduced through Instagram. A separate logo was ideated and created for this event, which was consistent throughout all associating post in order to ensure branding identity. I worked with a designer in order to create the initial flyer, and worked with the Editor-In-Chief to create the article posts. These marketing efforts proved successful, as the event was sold out and in high demand.

Social media post featuring a blurred image of four people with the title 'When Sound Cannot Help: Aesop, Lemaire, and Burberry'

Sunday Museletter

Muse Media UW

Role: Copywriter, Content Coordinator

Platform: Instagram

Tools: Figma

This weekly Instagram series was created for Muse Media UW to foster community engagement and highlight the work of our editorial team. I developed a voice that felt witty yet thoughtful, writing concise captions that invited our followers to engage with our editorial work. I worked closely with a designer to ensure consistency in grid alignment and tone, while still capturing the essence of the articles reference. Each post was formatted as a carousel, balancing typographic clarity with visual rhythm. The series has been a great success, garnering above 7k views.